Total Deals
2,191
Revenue
$66.2M
Gross Profit
$15.7M
Avg Margin
23.7%
New Units
23% margin
Standard return on new vehicle sales
Used Units
46% margin ← double
Higher-margin opportunity — prioritise used stock
Annual Performance — Revenue & Margin (2021–2026)
| Year | Revenue | Margin |
|---|---|---|
| 2021 | $9.0M | 37.9% |
| 2022 | $10.9M | 26.3% |
| 2023 | $10.7M | 17.5% 🔴 |
| 2024 | $14.4M | 23.7% |
| 2025 | $10.7M | 28.9% |
| 2026 | $2.9M | 35.9% |
⚠️ 722 loss-making deals — $3.04M in losses require investigation
Deals with negative profit margin are highlighted in the table below. Filter by year to investigate specific periods. 2023 had the worst margin at 17.5%.
Year:
| VIN | Description | Year | Type | Revenue | Cost | Profit | Margin |
|---|---|---|---|---|---|---|---|